Delta is getting travelers to shell out more for seats
Delta said it was able to cover about 85 percent of the increase in fuel costs, partly thanks to higher fares. Revenue from business class and higher-end coach seats with more legroom rose nearly 20 percent in the last quarter, compared with a 3 percent increase in revenue from coach, Delta said. Its revenue per seat mile, a key industry metric of revenue for each seat an airline flies one mile, rose more than 4 percent from a year earlier.
It is welcome news. The sector has largely lagged the broader market as investors fretted about weak profit growth amid more expensive fuel, generally airlines' second-biggest expense after employee salaries.
But Delta customers are also opting for more expensive seats in coach and the airline on Thursday said it plans to give travelers more options to buy up.
Airlines have been slicing the coach cabin into new classes of service in recent years, offering travelers more legroom and amenities at the high end, and restrictive so-called basic economy fares at the low end that don't allow changes and force travelers to board the plane last.
Last year, Delta launched premium economy on some international flights, which offers travelers bigger seats, more legroom, amenities kits, and larger seat-back screens. Starting this quarter, Delta travelers will be able use frequent flyer miles to upgrade to that class of service. Fares vary but a search for a round-trip ticket between Detroit in Tokyo in early November showed Delta's premium economy fare was about $2,200 compared with $1,200 in for a regular coach seat.